10 Common Mistakes New Supplement Brands Make

Starting a supplement brand is exciting — but without the right knowledge, it’s easy to waste time, money, and energy on mistakes that could have been avoided.

In this quick guide, you’ll discover the 10 most common mistakes new supplement founders make, along with practical tips to avoid them. Each tip comes from real-world experience helping supplement brands go from idea to compliant, market-ready products.

Whether you’re still brainstorming or ready to launch, this guide will help you:

• Identify high-risk pitfalls before they cost you
• Understand compliance and quality essentials
• Build a stronger, more profitable brand from day one

Let’s get started.